Wow so I just searched YouTube for videos that could possibly cover stuff for the breaking news page (since I’m coming up short… what’s new). If this is the best the Fair Trade campaign can come up with for a PSA, it’s no wonder they haven’t had more success supporting their organization. They are proud of the fact that they aren’t a charity, but if they do not accept some charitable donations they won’t be able to back the funding of a new advertising campaign. Their message is important and strives for the equality of workers, but a two minute schpiel showing white words on a black background with just a guy talking is not going to change the way the system is failing now. Put me in the multimedia lab here in the Ernie Pyle school and I could come up with a better PSA than that… Maybe I should. We’ll see how much time I have- or I’ll make time.
October 25, 2009
Advertisement